The Canadian BDS Coalition has pointed out that PUMA signed a multi-year partnership in August 2021 with Maccabi worth millions of dollars. The Maccabi Playtika Tel Aviv play with Puma uniforms and exact copies of the uniforms are available for purchase in the club’s stores.The Canadian BDS Coalition has indicated that their support for boycotting Puma would continue as long as this and any other apartheid agreements are in place.